The Story of a Man, a Kitchen Table, and a Dream

Friday, February 1st, 2019

Member Spotlight | Tropical Forest Products


The kitchen table serves as more than just a place for family meals. It is the hub of the home — a place where important family conversations happen, where visiting friends gravitate to socialize, where projects, budgeting, and homework take place. And for Jordan Dery, the founder of Tropical Forest Products, the kitchen table is where his idea to start a lumber company came to fruition.

The Kitchen Table


A native of Quebec, Canada, Jordan began his career in the hardwood lumber industry when he was just 20 years old. He graduated from the NHLA Inspector Training School in 2013, where he gained life-long friends and developed skills that would one day propel him to starting his own hardwood lumber business. 


The journey to the creation of his business began in 2016 when Jordan took a three-month holiday to explore Asia. While visiting Indonesia, he toured a local sawmill and was inspired. Jordan recalls his moment of clarity, “I’d always loved the hardwood industry and the people in it. This is my passion! I should start my own lumber company.”


He immediately called his twin brother, Justin Dery, who was already in the hardwood lumber industry. As Jordan excitedly told Justin he was going to start his own lumber company, Justin was wary, exclaiming, “you’re crazy!”  Justin knew that starting a lumber company from scratch would be a massive undertaking and wanted to protect Jordan from making a costly mistake, but his skepticism didn’t last long. 


Jordan returned home just before Christmas, and by New Year’s Day 2017, his brand-new business was taking shape. Soon, his brother joined the company as its vice president and their longtime friend, Jassi Jaskaran, signed-on to handle sales & purchasing. The newly-created business was named “Tropical Forest Products,” and the center of operations was the kitchen table at their family home. 


The first order of business was to join NHLA, which was instrumental in building strong relationships within the hardwood lumber industry. When Tropical Forest Products began, they didn’t have any credit, so they turned to their friends in the hardwood industry for help. These friends trusted his vision and allowed him to use their lumber yards and warehouses to build loads. The first loads sold by Tropical Forest Products weren’t backed by contracts. Instead, the deals consisted of a handshake and Jordan’s word.


By June of 2017, Tropical Forest Products moved into its first warehouse, which was previously used to store old car-parts. “The warehouse was completely disgusting,” said Jordan, “the entire building had to be gutted and completely remodeled before it could be used to house lumber. The first load at the new warehouse looked tiny, sitting all alone in the 30,000 square foot goliath. It just looked like a ghost town.”


2017 was challenging, and Tropical Forest Products had many obstacles to overcome, including some of their customers declaring bankruptcy. Jordan laments, “It was devastating, but we all came together with the understanding that it would take a lot of hard work to make up for the money we’d lost. We had to put in long hours, hitting the phones all day every day, trying to get new customers. It was tough, but we managed to double our goals in our first year.”  It didn’t take long for their ghost town of a warehouse to become filled with lumber. In fact, Tropical Forest Products has grown so much that they will be moving into a bigger warehouse in November of 2019.


The Tropical Forest Products Warehouse


Jordan’s approach to managing the business revolves around two things:  happy employees and satisfied customers. Jordan’s mantra is, “work at a job you love, and you’ll never work a day in your life.”  He extolls the importance of employees spending time with their families, saying, “I let my team know their health and family should always come first. I really believe that. I want my employees to know their company supports them, that we trust them.”


The growth continues at Tropical Forest Products, as they are proud to announce their recent merger with the Lumber Decking Company out of Miami. Jordan points out, “This merger provides a great opportunity for growth. The CEO of the Lumber Decking Company, Kris Kanagenthran, has been one of my greatest mentors since I began in the hardwood lumber industry. I know we need strong leadership to take us to the next level. I trust his leadership and share his vision.”


From its humble beginning of three men working at a kitchen table, Tropical Forest Products has matured into a business that employees a full staff with clients across the world. Instead of borrowing lumber yards and warehouses from friends, they now have their own. Jordan is proud to be a member of NHLA, acknowledging, “None of our success would have been possible if it weren’t for relationships we built through NHLA, our customers, and our suppliers. The friendships we built became the support we needed to get our feet off the ground. They wanted us to succeed. They set us up to triumph.”


2,013 thoughts on “The Story of a Man, a Kitchen Table, and a Dream”

  1. It’s perfect time to make some plans for the long run and it is time to
    be happy. I’ve learn this put up and if I may
    just I want to recommend you some fascinating issues
    or tips. Perhaps you could write next articles regarding
    this article. I desire to learn more issues approximately it!

  2. hello!,I really like your writing so so much! share we communicate extra approximately your post on AOL?
    I need an expert in this house to solve my problem. Maybe that’s you!
    Having a look forward to look you.

  3. I’ve been browsing online greater than 3 hours
    nowadays, yet I never discovered any fascinating article like yours.
    It’s beautiful value enough for me. In my opinion, if all website
    owners and bloggers made good content as you probably did, the web can be much more useful than ever before.

  4. Admiring the time and energy you put into your blog
    and detailed information you offer. It’s good to come across a blog every once
    in a while that isn’t the same unwanted rehashed material.

    Wonderful read! I’ve saved your site and I’m including your RSS
    feeds to my Google account.

  5. Undeniably believe that which you said. Your favorite justification appeared to be on the net the easiest thing to be aware of.
    I say to you, I definitely get annoyed while people think about worries that they just do not know about.
    You managed to hit the nail upon the top and defined out the whole thing without having side
    effect , people can take a signal. Will probably be back to get
    more. Thanks

  6. You’ve made some really good points there. I checked on the
    internet for additional information about the issue and found
    most individuals will go along with your views on this web site.

  7. Good day! I know this is somewhat off topic but I was wondering which
    blog platform are you using for this website? I’m getting tired of WordPress because I’ve had issues with hackers and I’m
    looking at options for another platform.
    I would be great if you could point me in the direction of a good
    platform.

  8. Does your website have a contact page? I’m having a tough time locating it but, I’d like
    to send you an email. I’ve got some suggestions for
    your blog you might be interested in hearing.
    Either way, great site and I look forward to seeing it expand over time.

  9. Attractive section of content. I just stumbled upon your website and in accession capital to
    assert that I get actually enjoyed account your blog posts.

    Any way I’ll be subscribing to your feeds and even I achievement you access consistently fast.

  10. Hey, I think your blog might be having browser compatibility issues.
    When I look at your website in Chrome, it looks
    fine but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other then that, very
    good blog!

  11. I think that what you posted was very logical.
    However, what about this? suppose you were to write a awesome headline?
    I ain’t suggesting your information isn’t good, however what
    if you added something to maybe get folk’s attention? I mean The Story of
    a Man, a Kitchen Table, and a Dream – NHLA Blog
    is a little boring. You ought to peek at Yahoo’s
    front page and note how they create post titles to get people to click.

    You might add a related video or a pic or two to grab people excited about what you’ve got to say.
    Just my opinion, it might make your blog a little bit more
    interesting.

  12. Its like you read my mind! You appear to know
    so much about this, like you wrote the book in it or something.
    I think that you can do with a few pics to drive the message home a
    bit, but other than that, this is fantastic blog.
    A great read. I’ll definitely be back.

  13. Greetings! I’ve been following your web site for a while
    now and finally got the bravery to go ahead and give you a shout out from Atascocita Tx!

    Just wanted to mention keep up the great job!

  14. I like the valuable information you supply in your articles.
    I will bookmark your weblog and take a look at again right here regularly.
    I am reasonably sure I’ll be told plenty of new stuff right
    right here! Good luck for the next!

  15. Aw, this was a very good post. Finding the time and actual effort to produce a good article… but what can I say… I
    put things off a whole lot and never manage to get nearly anything done.

  16. I’m extremely impressed with your writing skills and also with
    the layout to your weblog. Is that this a paid topic or did you modify it your self?
    Either way stay up the nice quality writing, it is uncommon to
    peer a great blog like this one these days..

  17. Its such as you read my mind! You appear to know a lot approximately this,
    such as you wrote the e book in it or something. I think that you just could do with some
    percent to power the message home a little bit,
    but other than that, this is fantastic blog.

    An excellent read. I’ll definitely be back.

  18. Hey there! I’ve been following your website for a long time now and finally got the courage to go ahead and give you
    a shout out from Kingwood Tx! Just wanted to mention keep
    up the great work!

Leave a Reply

Your email address will not be published. Required fields are marked *